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Born and exclusively made in Switzerland, Amorphose represents, through carefully crafted clothing and accessories, love, transformation and uniqueness. 
The brand name was inspired by the technique of anamorphosis, a distorted projection requiring the viewer to look from a specific vantage point and/or use a special device to view a recognizable image.
Carried by a meticulous textile research, and created from start to finish in the Lugano atelier, collections explore a dreamlike, ethereal world, rendered in a playful, colourful way, as if seen through the eyes of a child.


After completing his instruction at the Polimoda Institute in Florence, and an image consultant course at the Marangoni institute in London Giancarlo Bello hones his skills at a renowned fashion house.

in 2007, his brand Amorphose was born, cultivating high end tailoring while nurturing a slow fashion approach, Giancarlo Bello devoted himself to the design and production of clothes and accessories. 

Over the year he as brought his expertise to other brands as a technical and style consultant, and through numerous successful collaborations with the world of entertainment and advertising.

Since February 2019, Amorphose’ s collections have been a staple of Mode Suisse in Zurich.

image by Sarah Bianchi

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