amorphose is a swiss clothing and accessories brand founded by giancarlo bello in 2007.
his studio headquarters, located in lugano, switzerland, is an authentic tailoring workshop where even the most minute detail is skillfully handcrafted by the owner and his staff.
volumes, geometric shapes, and skillful tailoring have made the amorphose style recognized and respected by consumers who are constantly on the lookout for something extraordinary and original.
exceptional talent and an exquisitely aesthetic vision lie at the foundation of each collection, the amorphose style is characterized by fine sophistication, the relentless pursuit of elegance, exemplary attention to detail, and the choice of contrasting materials: from the organza and silk chiffon most loved for their yield and delicacy, to the more technical and rough textures found in rubber or mesh.
"the name of the brand is inspired by the artistic technique of anamorphosis where you can decrypt an image only at certain angles, so the beauty of my creations are best captured by the style and movement of the woman who wears them," explains giancarlo of the unusually evocative brand name.
Image by Jolie Zocchi (Paris - January 2018)